Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Never randomly message your customers. Always make sure that what you’re messaging them about is relevant and important. Texting random phrases is the quickest way to kill a marketing campaign. Send content that you would want to receive yourself, something that is of benefit to the recipient.
Your printed advertisements should include QR codes for your technologically savvy customers. If your customer has a smartphone, they can use these codes to unlock special content or deals. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. A QR code is an easy way for a consumer to find more information on your interesting products and services.
Mobile content should be easy to read and to the point for the success of your campaign. They need to be able to understand and absorb your message in that brief period.
Observing your competitors successes can be a great method for keeping abreast of newer trends. You need to stand apart from the competition.
Send mobile marketing messages during normal business hours. These customers are more likely to be upset with you, than excited about the promotion.
Remember to treat people on the telephone how you would like to be treated, like busy people. Realize that is an issue and act accordingly.
As you can see, there is a lot more to mobile marketing than most people think. It requires both patience and hard work, but it is a guaranteed way to improve your business. By following the above tips, you are well on your way to more sales and bigger profits.